Advantages of responsive websites

Is your website responsive? If the answer is no… you should keep reading to see how a responsive website can help you.

What is responsive design?

Responsive design is the term used for when a site reacts to the size of a user’s screen. Regardless of whether the user is using a laptop, tablet or mobile – users should be able to navigation and use the site with ease.

So how can responsive design help me?

Increasing your reach

Tablet and mobile sales are increasing every year so it’s never been more important to offer your visitors an optimised, responsive website.

People love to browse whilst on the commute to work, after a long day at work or even when they are in bed and should be sleeping! Giving users an easy way to interact with your website will only visitors to keep using your website.

With download speeds always improving, our generation has become more accustomed to finding information quickly. If your website is poorly designed, slow and hard to use they are unlikely to return.

Increasing your visibility in search engines

Long gone are the days of needing one website for desktop users and another for mobiles. With a responsive website, you only need to manage and focus on one website.

This will allow you spend more time on creating fresh content, which we all know is vital for SEO. Fresh content helps to improves your search engine ranking and that can only be a good thing.

It’s also well known that Google prefers (and suggests) that websites be optimised for mobiles. Responsive sites have been shown to feature more prominently in searches.

Reducing costs

We just touched on how responsive websites remove the need for multiple versions of a website. Overall this is going to save you money on development, administration and most importantly – your time.

Decreasing your bounce rate

Your site’s bounce rate is based on how quickly users leave your website. If people are leaving your website quickly (slow load times / not user friendly) – Google may interpret this behaviour as a sign that the user didn’t find your website useful or relevant to their needs. As a result, your website might appear lower in search engine rankings.

If your website has great, relevant content and is responsive, your users will be more likely to stay and browse your website. If users are spending more time on your website, this will decrease your bounce rate and in turn help with your rankings.

Great for social media

Most people use social media on their mobiles. A responsive website is more likely to be shared and visited by social users. A bigger audience in turns means more traffic, another thumbs up for your SEO!

My website isn’t responsive

If your website isn’t responsive… now would be a good time to jump on the bandwagon. Bring your website up to date and you can improve your user experience. Get in touch today to see how I can help you.

More than half of all web traffic comes from mobile or tablet – (Stat Counter)

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)

57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)

53% of mobile pages are abandoned if longer than 5 seconds to load. (Double Click)

68% check their phone within 15 minutes of waking up. (MicroMoments)