Responsive design is where a website responds and resizes itself in accordance to different screen sizes. This allows visitors to easily browse one version of a website, regardless of what device they are using.
If a website is not responsive, users will often see content being cut off or the whole page being squeezed into whatever space is available. This can make content hard to read and links hard to select without zooming in. Not very user friendly at all.
Why is this important?
With the introduction of smart phones, browsing the web and reading your emails on the go has never been easier.
According to SimilarWeb’s 2015 report, approximately 56% of consumer traffic is now from mobile devices.
Now ask yourself, if you were visiting a website on your mobile and the text was tiny and the buttons were difficult to select – would you keep browsing or try another website?
You would most likely look elsewhere. That’s one reason why keeping up with technology and making your website user friendly is so important.
This year Google stated that responsive design / mobile friendliness would become a considerable ranking factor. The latest algorithms will favour responsive sites and penalize sites that display poorly on mobile devices.
Bearing that in mind, if your website is not yet responsive, it may suffer negative SEO and decreased search engine rankings.
My website isn’t responsive, what should I do?
If you are using a website builder or a pre-made template, you could consider changing to design that is responsive.
If you want to keep your current theme / layout, you may need to make considerable amendments to your site structure and CSS in order to adapt to a fluid layout.